Heinz Students Uncover Market For Renovated Housing in Wilkinsburg
For a project sponsored by the Pittsburgh History and Landmarks Foundation, a team of Heinz students established a latent market for restored homes in Wilkinsburg. Advised by Jerry Paytaz, director of Economic Architecture at GSP Consulting, the team first conducted interviews of development experts across the nation, and two community focus groups. Based on this feedback the team developed six profiles of potential buyers for restored homes in Wilkinsburg: Urban Pioneer, Bo-Ho, Eco-Homesteader, Wilkinsburg Ties, Start-Up, and Retired Renovator. Next, the team developed and implemented a survey to assess likely demand and price points for fully restored homes, and two types of shell only restorations (dry-wall and stud) near Hamnett Place in Wilkinsburg. Response to the survey was high and favorable. Over 400 people responded, with 266 with ties to Wilkinsburg. Over 350 respondents indicated that they would be willing to purchase a fully renvated home in Wilkinsburg and over 250 would be willing to purchase a shell renovation with the kitchen and bathroom completed. These findings helped pave the way for new investment in Wilkinsburg, and represent a major contribution to PHLF’s ongoing efforts to address significant barriers to investment in the community. Contact Michael Sriprasert for a copy of this report.